Adoptimist Adoption Blog
September 7, 2013

Choosing and Updating Your Adoptimist Profile Photos


In this article, we’re going to discuss the importance of Adoptimist profile photos. Adoptimist was conceived and built as a visually-oriented connect service. Because they are the first step toward connecting with an expectant mother, your main photos are the most important images in your profile. Of course you will have many photos in your albums and blogs and they are all important. But, because they are so vital, we are just going to focus on the following two:

Our Families photo: aka ‘Elevator Pitch’ photo, as featured on the Our Families page. 

Main profile photo: This is the larger one, featured on your main profile page with your intro letter.   

Our Families / Elevator Pitch Photo

We consider this to be the most important photo on the site. This is the first photo all our site visitors will see on the Our Families page. This is the one that will potentially get you clicks and drive traffic to your page.

If you are a Starter family, your pitch photo is created automatically for you, pulled from your profile. Unfortunately you don’t have any control over its appearance.

If you are a Featured or Premium family, things get more interesting. When you sign up, Adoptimist staff will help you choose and optimize your Elevator Pitch photo and place it on the site for you. If you follow your adoption profile statistics closely and find that your profile is underperforming, you may want to eventually consider changing this photo for another in your collection. A new lead photo can give your family a different look and potentially bring you more clicks. But be careful. A new photo can have the opposite effect as well. So don’t go swapping photos just because you feel like it. Contact Adoptimist staff for details on how and when to update your Elevator Pitch photo. We offer complimentary photo review and optimization services for Featured and Premium families.

Main Profile Photo

Unlike a pitch photo, every Adoptimist member has the ability to change the main photo on a profile. You may notice that some profile photos look better than others. Here are some tips to get the most out of your main profile photo: 

Your main photo will look best at 350 pixels in width. The image height is variable and therefore more flexible. If you have photo-editing abilities, you can optimize your original image precisely to fit these dimensions. If you do not, the Adoptimist system will resize the photo for you automatically. However, it may end up looking stretched or blurry. In general, landscape images (horizontal) will look better than portrait (vertical). If you have the know how, consider cropping your photo to achieve a closeup or remove unnecessary or distracting content.

A few more points to consider: Closeups work better than distant shots. If you like a photo but the image quality is poor, consider finding another or simply walking outside and snapping a brand-new image. These days it is easy to take a quality photo. So don’t settle for something that looks bad. 

Photo Content

You don’t need professional photos. You need good photos that reveal something authentic about your family. Image quality is just as important. So is good lighting. No scans. No sunglasses. Does your main photo accurately reflect who you are as a family?   

Next Steps

An adoption connection is about many factors. But on Adoptimist, good photos are the first step. Don’t let poor photos (quality or content) hurt your chances of connecting or becoming an Adoptimist adoption success story. Take advantage of every opportunity in your profile to visually represent your life, hobbies, and individuality. 

If you are a Featured or Premium family, our staff is ready and waiting to work with you. We’ll provide expert advice and complimentary photo work to get your profile on track. Get in touch with us to set up a free photo review and consultation.


About The Author


Adoptimist staff members are dedicated to providing support for adoptive parents with quality outreach and marketing advice. Our goal is to provide direct, honest, and useful information that is full of positivity and resourcefulness. Whether you are an Adoptimist member or not, we are ready to assist you in your adoption journey.

You can email Adoptimist at .(JavaScript must be enabled to view this email address).

About This Adoption Blog

The Adoptimist blog features advice, tips, and inspiration for adoptive parents who are actively pursuing adoption connections online.

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