What Is Adoption Advertising?
Adoption Advertising refers to any marketing or advertising efforts undertaken by adoptive parents as they attempt to connect and match with birth parents for the purpose of adoption. Commonly, adoption advertising pertains to online marketing performed on search engines like Google or social media sites like Instagram and Facebook. As adoption marketing has continued to evolve, adoptive families have increasingly turned to more sophisticated forms of branding and outreach, campaigning with videos, online profiles, and recurring social media posts.
Smarter Adoption Advertising & Parent Profiles For Adoptive Families
If you are trying to connect with birth parents, you will need to increase your online visibility in order to improve your chances of being discovered. You'll need every opportunity to tell your story. And you’ll need to employ as many methods of adoption advertising as possible.
Adoptimist is an affordable and cost-effective way to achieve this goal. We are not simply another parent profile website. In fact, your Adoptimist profile is just the starting point of a much larger adoption advertising strategy. This is what separates Adoptimist from every other connect site. And this is what is so hard for families to achieve going it alone with just their own website or Facebook page.
Here are some of the reasons why you'll want to consider trying Adoptimist as your adoption advertising solution:
A Comprehensive Online Marketing Strategy for Adoption Ads
Adoptimist advertises on every major search engine and social media platform. That includes Google, Facebook, Bing, Instagram, and other emerging platforms. You won't find this kind of comprehensive outreach anywhere else and this a large part of why so many of our families have found success through our service.
Targeted Adoption Advertising
Getting lots of traffic is great. But at the end of the day, you are only looking for a specific type of visitor to your profile - the expectant parent considering adoption. That's why our adoption advertising team works directly with Google and Facebook, devoting so much time and energy to building narrow and focused 'audiences'. Placing our families in front of the correct 'audience' (e.g., women considering adoption) is our primary goal.
Adoption Advertising Diversity
No one can say exactly which type of adoption ad will be the most effective for your family. That's why we employ a variety of adoption advertising methods for our families: customized Google web banners, pay-per-click advertising, remarketing campaigns, Facebook Promoted Posts, Facebook Canvas Ads, Instagram & Facebook Stories, Tik Tok, and more.
Adoption Advertising With Adoptimist Promote
For families that wish to do even more adoption advertising, we offer Adoptimist Promote. Through Promote, our expert staff will build a custom adoption advertising campaign for your family. Promote works in conjunction with your Adoptimist Premium profile in order to bring your family maximum online outreach. You pick the platform where you wish to advertise: Google (Pay-per-click), Facebook (Sponsored Post), Instagram, and YouTube. Then pick your advertising budget. We'll create and manage a custom adoption ad campaign built exclusively for your family, utilizing all the expertise that has helped connect so many Adoptimist members. Contact us to learn more about this program.
No amount of adoption advertising is a guarantee that your family will connect and find adoption success. But it is a fact that the more your profile is seen, the better your chances are at connecting.
Don't take our word for it. Read what some of our successful families are saying about our adoption ad services. Or check out our success story blog and learn tips and suggestions from families who have been through it.
We wish you all the best in your adoption journey. Please don’t hesitate to contact us with any questions you might have.